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Commercial & category strategy
Clearer category direction, stronger customer propositions and profitable growth plans.
Growth & performance INDEPENDENT FOOD INDUSTRY ADVISORY
Better commercial decisions.
Stronger business performance.
Board-level commercial expertise and independent market intelligence for food retailers, manufacturers and suppliers.
£1.43bnFormer category P&L responsibility
Retail to supplyPerspective from both sides of the table
Strategy to executionPractical, hands-on commercial delivery
THE PSG PROPOSITION
Commercial challenges rarely sit neatly in one function.
Commodity volatility, customer demands, sourcing decisions and margin pressure are interconnected. Your response should be too.
PSG Commercial Advisory connects commercial strategy, procurement capability and market insight to help food businesses make better decisions, protect value and unlock growth.
How we work ↗01 / COMMERCIAL ADVISORY
Expertise where it makes
the biggest difference.
Targeted senior support, from a focused commercial challenge to wider business transformation.
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Procurement & sourcing
Supplier architecture, strategic sourcing, cost models and resilient supply chains.
Cost & resilience▤
Margin improvement
Commercial diagnostics, cost reduction and practical programmes to protect profitability.
Value delivery◇
Retailer & supplier engagement
Customer strategy, negotiation preparation and stronger, more productive partnerships.
Customer impact⇄
Transformation & interim leadership
Senior hands-on leadership to move complex projects from ambition into execution.
Delivery capability✳
Commercial team development
Practical workshops, coaching and capability building informed by real trading experience.
People & capability02 / PSG MARKET INTELLIGENCE
Market information is everywhere.
Commercial clarity isn't.
Independent protein market intelligence, built for the decisions that matter.
PSG Market Intelligence brings together commodity movements, supply risks, forward scenarios and expert interpretation to help buying and commercial teams act with greater confidence.
- Protein commodity trends and market drivers
- Forward-looking scenarios and risk signals
- Commercial interpretation for live negotiations
- Executive briefings and team capability support
Developing proposition · Pilot discussions welcomed
PSG MARKET INTELLIGENCEILLUSTRATIVE VIEW
Protein market overviewMarket signals ▾
BEEFSupply pressureElevated
POULTRYInput costsMonitor
SEAFOODVolatilityElevated
Illustrative commodity scenario Index (not actual data)
Upside Base Downside
MARKET WATCHSignals → Scenarios → Decisions
03 / OUR APPROACH
Insight is only valuable
when it changes decisions.
We combine senior commercial judgement with disciplined analysis and direct execution.
01 / UNDERSTAND
Get to the commercial truth
Clarify the challenge, economics, customer dynamics and operational constraints.
02 / PRIORITISE
Focus on material value
Identify the decisions and actions with the greatest commercial impact.
03 / DELIVER
Make change happen
Work alongside teams to implement, build capability and measure outcomes.
FOUNDER & PRINCIPAL
PG.
Commercial leadership shaped in UK food retail, applied independently across the supply chain.
04 / ABOUT PSG
Senior experience.
Independent perspective.
Paul Geary
Founder, PSG Commercial Advisory Ltd
Paul is a former Trading Director for Meat, Seafood & Cooked Meats at Morrisons, with responsibility for a £1.43bn category P&L. His experience spans commercial strategy, sourcing, supplier partnerships, pricing and category leadership in UK grocery.
Today, PSG supports retailers, food manufacturers and suppliers with independent advice and hands-on delivery, particularly across meat, poultry and seafood.
Clients work directly with an experienced commercial leader who understands both the strategic decisions and the realities of implementing them.
Start a conversation ↗05 / PERSPECTIVES
Commercial perspectives
for your business.
Independent perspectives on the forces shaping food procurement, protein markets and supplier relationships.
From commodity data to better buying decisions
Why market information needs commercial interpretation to become genuinely useful.
Resilience is a commercial decision
Balancing cost, continuity of supply and longer-term competitiveness.
What makes a supplier relationship valuable?
Moving beyond transactional negotiations to measurable joint value.
Topics for discussion with PSG.
LET'S TALK
Have a commercial
challenge in mind?
Whether you need an independent perspective, interim leadership or a conversation about PSG Market Intelligence, we'd welcome an introduction.
Start a conversation
Tell us a little about your business and what you're looking to achieve.